According to a study by Hype Auditor, verified Instagram accounts, those with the blue badge, get 30% more engagement. Yet only 3.26% of accounts are certified on the platform. Among them, 22% are brand profiles.
This “sesame” is not issued only to profiles with a large community. Even with 1,000 followers, you can have your Instagram account authenticated. Here’s how to do it!
What are the benefits of the blue Instagram badge?
Before discussing the steps to follow to certify your Instagram account, let’s take a look at the advantages of this badge!
Getting verified on Instagram increases your brand’s credibility. Considering the few verified accounts, having the blue badge on your profile means your business is recognized.
Distrust is the order of the day on social networks and some users are cautious about competitions or tempting offers. If they don’t know your brand, they’ll avoid engaging.
On the other hand, if they see a verification badge, they will be confident, ready to click on your links.
Greater brand awareness
Instagram verification can also increase brand awareness and the number of your followers. This is because verified profiles appear at the top of search and suggested accounts. Additionally, the algorithm favours content from verified accounts, resulting in higher engagement per post.
Quick access to special functions
Another plus is that verified accounts receive quick access to Instagram’s monetization features.
For example, the “swipe up” function becomes accessible, even if you have less than 10,000 followers.
The rules to follow to benefit from the blue badge of Instagram
Have an official account
The first step in getting your Instagram account verified is to have an official account. The social network will not certify a profile that looks like that of a fan of your brand or a usurper.
This requires a relevant profile photo (like your brand logo, for example), a consistent and simple username as well as a quality bio. As for the feed, it must be authentic and reflect your brand.
Benefit from a strong presence on Instagram and elsewhere
To certify your account, Instagram moderators make sure you are active on the platform. That’s why, you need to have a proactive content strategy and regularly post news.
However, Instagram is not limited to its one platform. You must be active on other social networks and have a website. These elements attest to the authenticity and credibility of your account while facilitating the verification of the information provided.
Avoid promoting your other social accounts in your bio
Mentioning your other social networks on Instagram seriously hinders your certification process. In your bio, focus on links to your website, points of sale, blog or online store.
Have a strong Instagram community
Even if your account certification is unrelated to the number of subscribers, the more you have, the more relevant your account looks to Instagram. This shows that there are audiences who are interested in your content and this is a good signal.
5 steps to get your Instagram account verified
Here’s how to request verification on Instagram:
Go to the “Account” option in your profile settings.
Click on “Request verification”
Fill out the form presented.
- Then attach a photo of your ID. For one person, a driver’s license, passport or national identity card will do. For a company, you can use any official commercial document such as a tax declaration, a deed of incorporation or proof of domiciliation (electricity bill, CFE, internet bill, etc.)
- Click on the “Send” button.
All you have to do is wait a few days to get the answer. If your request is refused, you can repeat it 30 days later.