Did you know that more than half of Internet users consult blogs? Not only is blogging not dead, but it is also even becoming essential in your content marketing strategy. However, as we know, trends in the digital world are constantly evolving and blogging is no exception.
Consumer expectations are changing and brands are called upon to deliver substantial content through their content marketing strategy. The blog, therefore, becomes essential to impose your brand as an expert in its field.
How to use it intelligently to stand out and make yourself known? Here are 6 must-see blogging trends for 2021.
1. Longer and longer articles
Did you dream of being a writer? So much the better, because in 2021 your articles must be long, very long. The standard for a blog post in 2019 was around 1,000 words. But the finding is clear, the longer and more relevant the articles, the higher the traffic on a blog.
Another notable fact: Google would favour long articles.
Did you know?The number of words of an article appearing on the first page of the search engine would be on average 1,890 words. Stop trying to condense all the keywords into 1,000 words, Google favours long and useful content.
So the current standard is 3000 words per article, if you do more it’s even better! The goal of a blog post today is to be in-depth and easy to read. More than just an article, it is almost an ebook or digital book format. This keeps the reader engaged on your website longer and more easily connects your brand to a useful source of information.
This increases your chances that the happy Internet user will come back to your blog to find other useful information.
2. High-quality content
We advise you not to neglect the quality of the content of your blog posts. Not only should they belong but also informative, useful and written in a fluid manner. The more time you spend writing your article, the more likely you are to see it appear at the top of the search engines.
Brands are no longer satisfied with the minimum of 600 words, presented until then as the standard for Google and which does not always allow digging into a subject. On the contrary, companies are now investing in quality content. Thus, a well-documented article brings real added value to consumers.
Think about itBrands need to know their audience well in order to best personalize the information that is likely to attract the right audience.
3. Blogging Marketing Trends
Blogging can be a significant source of income and many bloggers have understood that.
Here are the blogging marketing trends to consider in 2021.
More and more companies are likely to have their own affiliate program, especially for e-commerce which is growing steadily.
Brands continue to join Amazon’s affiliate program, for example, which is one of the largest to date.
It is about promoting sites that are not competitors and sharing audiences. Specialists can share their expertise in a field and thus extend their reach as well as their authority and reputation in certain niches.
Also to be adopted: a podcast and video formats.
The email marketing
It remains one of the best ways to transform and convert leads.
4. Short but relevant content
It can be confusing after talking about the importance of writing really long articles. However, short content should also be included in your editorial calendar.
This is not relevant content for your SEO, however, it is more accessible to Internet users who consult information on their phone, on the way to work for example. Abbreviated content is absorbed quickly and is also a popular trend in 2021.
Our adviceWhen writing a “mini-article,” remember to give the essential information to your audience. The standard for a short article is 300 to 1000 words maximum.
For added value, do not hesitate to include videos, graphics or other visuals to make your content more attractive and complete.
5. The frequency of your publications
It may sound overkill, but the more often you post, the higher your traffic will be. Post articles regularly and even daily if possible.
The time and effort you devote to your content strategy can eventually establish you as a notorious source of information in your field. Becoming that source of information will put you ahead of your competitors who don’t post as regularly as you do.
WarningChoose a posting pace that works for you, since it’s essential to be consistent. If your audience expects to read an article every week and you are unable to satisfy them, they will seek the information from a more consistent competitor.
6. A mobile-first approach
Nowadays, everyone uses their phone to communicate, share posts and photos via social networks, but also to read content, including your blog posts.
It is essential that your website and blog are optimized for mobile phones. Nobody wants to come across an article where they will need to zoom, rotate their screen or move it from left to right to make it readable …
If your blog isn’t responsive, there’s a high risk that readers will leave it before they’ve even taken the time to read the article title.
Did you know?Google studies show that 40% of “mobile consumers” turned to a competitor’s website after a bad web-mobile experience.
How to write in the right format?
When creating mobile-friendly content, it’s important to anticipate how your content will look on a mobile phone screen.
Think about it
It is therefore very important to:
- Divide your paragraphs,
- Use short sentences,
- Make sure your website is optimized for mobile.
Some additional tips
- Make navigation as easy as possible,
- Make your content easy to read,
- Make sure your page load times are fast,
- Use a responsive mobile web theme,
- Do not use text wrapping for your images.
Overall, writing simple, to the point, and concise content can improve your overall mobile accessibility.
You now know the main blogging trends in 2021. The efforts to invest in the content strategy are demanding, but rest assured. By following these trends, you are sure to get results that meet your expectations.