Last year, OnePlus co-founder Carl Pei shocked the world when he announced that he would be leaving the smartphone company after seven years.
At that time it was not entirely clear what Pei was going to work on, but now the project has been officially unveiled, and it is called Nothing.
Nothing is a tech startup, but that’s all we know about the products it will make.
The company raised $ 7 million in seed funding, including investors such as YouTuber Casey Neistat, Twitch co-founder Kevin Lin, and Reddit CEO Steve Huffman. Carl Pei describes the mission of the company saying:
Nothing’s mission is to remove the barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When it’s advanced enough, it should fade into the background and feel like nothing.
Pei also claims that nothing interesting has happened in the world of technology and that it is time for that to change.
The company’s website refers to its work as a “gigantic reset button for all things innovation,” stating that it is rethinking everything and starting from scratch. However, that doesn’t add much to the company’s products.
Today’s announcement is accompanied by the promise of products that will arrive in the first half of the year, so we should know what those products are very soon.