Contrary to what many expected, Snapchat is more alive than ever and the proof was that during the last three months it has registered more than 249 million users, 11 million more than last year on the same date.
Contrary to what many thought, Snapchat is more alive than ever, just in the last three months, it has registered an incredible number of more than 249 million users, 11 million more than last year in the same quarter. It should be noted that due to the Covid-19 pandemic that the world is currently going through, the use of social networks increased strongly.
According to the financial results that the company presented, the growth is 18 percent compared to the previous year. At the end of June alone, the platform registered 238 million users, surpassing Twitter, a social network that closed its second quarter of the previous year with 166 million users. It is important to mention that an official statement with their figures has not been issued, however, the outlook looks quite difficult when it comes to fighting the 249 million Snapchat users.
Evan Spiegl , CEO of Snapchat, announced that this increase in users has generated 679 million euros in revenue. The great creativity of the platform when launching new filters has had a great reward, some of the most popular are the dog with the tongue hanging out, classic flower crown and glitter, face swapping, extreme sad face, punking rainbow among other.
However, the panorama has also become somewhat complicated, with the arrival of Tik Tok, the most popular short video platform at the moment, Snapchat has seen the need to innovate functions for users, such as the Sound version, where they will be able to add music and videos to their content. At the moment this function is only available for Apple , it is estimated that in a matter of weeks it will reach Android.
For his part, Evan Spiegl, acknowledged that this rival platform has had impressive growth, he even commented that the Chinese company was looking for an American investor and they were about to enter into negotiations, only that in the end it seemed too expensive.
We are very excited about our opportunity to reinvent the camera and achieve our vision of superimposing computing in the world, and our rapidly improving business results will allow us to move to better serve our community in the future. “
