Intel is the latest big company to change its logo to a new, simpler one. The company today announced a new logo to coincide with the unveiling of its 11th generation Tiger Lake processors.
The new logo looks new, but at the same time, it is quite familiar as the changes are rather subtle.
For reference, here is the old logo the company adopted in 2006:
And here is the new one:
The new logo reminds us of the one originally used by Intel from 1968 to 2006:
It’s true that the ‘swirl’ of the old logo looks a bit dated by modern standards, and while the new logo is pretty flat at first glance, the way Intel is using it is a bit more modern.
The company is adopting a broader palette of blues to accompany the logo, and it appears to be emphasizing a white typeface on a blue background. The small square dot on the “i” is colored blue in all cases and represents the processors.
In addition to the logo, the company has also started using a typeface called “Intel One” across its entire product line:
What do you think of the new logo?