The social network Snapchat has extended the function of adding songs to publications, which it previously tested among a limited number of people
he social network Snapchat has extended the function of adding songs to publications or ‘snaps’, which it previously tested among a limited number of people, and which now reaches all users of its application on mobile phones with an iOS system.
- Michel Franco points out that saying ‘whitexican’ is racist and is tuned in networks
The platform began testing this feature of adding songs in August, a format similar to that of the short music video platform TikTok or Instagram Reels. However, the characteristic only reached New Zealand and Australia in a small way.
Now, as the company has confirmed to The Verge , Snapchat has begun to spread among all its iOS users the possibility of adding a personalized catalog of songs to accompany the publications or ‘snaps’.
The platform has ensured that it will initially test the add music function and that the feature will be launched globally in the coming months.
Unlike competitors like TikTok, Snapchat’s music feature will not have a feed to discover new music videos, and instead focuses on the agreement with music companies and the possibility of strengthening the experience of its users.
Users who receive snaps with music can swipe up to see album cover, song name and artist. They can also play the song by integrating third-party streaming services like Spotify, Apple Music, and SoundCloud .
The company has assured that its musical catalog is ” robust and selected”, although without specifying the number of songs, and that its agreements include labels such as Warner Music Group, Universal Music Publishing Group, Warner Chappell Music, BMG Music Publishing and others.