Is incredible. The coronavirus pandemic is undoubtedly affecting the world economy. Many sectors of the population have been affected to a greater or lesser degree by the COVID-19 crisis , having a direct impact on the pockets of workers.
Well, it seems that this has not affected Apple sales. The launch of the new iPhone 12 range is exceeding the sales forecasts that the company had made, and the providers are not giving enough manufacturing terminals. But not only iPhone 12 is missing. Tim Cook explained today that iPads, Macs, and Apple Watch are also in short supply.
On October 16, the new iPhone 12 and iPhone 12 Pro, only the two 6.1-inch models, were released with pre-orders. Three days later we commented that Kuo was already announcing that sales of the more expensive model of the two were exceeding the company’s expectations.
It does not matter that they do not carry a charger, or that the screen is not 120Hz, or that the cheapest iPhone 12 Pro costs almost 1,200 Euros. Of the two models on sale, the 128GB iPhone 12 Pro is the best seller.
Tim Cook appeared today to explain the company’s fourth quarter numbers. and has taken the opportunity to explain that Apple’s suppliers are saturated with orders. There are out of stock iPhone 12, Apple Watch, Mac and iPad .
The pandemic, guilty for good and for bad
He has simply limited himself to stating the fact, without giving further explanation. Undoubtedly the happy COVID-19 pandemic is to blame for this situation, for two fundamental reasons.
The first because it has undoubtedly contributed to increasing demand. On the one hand, because the general sales of wearables with health tracking functions have increased, where the king of sales is the Apple Watch. And on the other, the confinement. Teleworking and studying from home has skyrocketed sales of both MacBooks and iPads.
The second reason is negative. Due to the pandemic, since the beginning of the year, it has not been possible to work as it should at all levels of the production chain. Both new product designs and production in manufacturing plants have slowed down. So if your new iPhone hasn’t arrived yet (as is my case) have a little patience. It will surely come. Cook’s word.