TikTok is one of the most popular apps of the moment, although it is also one of the most questioned for its alleged links with the Chinese government.
Now the company has announced a $ 200 million fund to reward content creators on its platform.
At the moment, this fund is limited to the United States and the company has not announced plans to extend it to other regions.
Vanessa Pappas, who manages TikTok operations in the United States, explained that starting in August, creators will be able to apply to be rewarded for creating “innovative” content.
The fund will be spread over 2021, and “is expected to grow during that time,” he added. Creators can apply to take advantage of this fund if they are over the age of 18, consistently post safe community content, and have a certain “fan base.”
In a relatively short time, TikTok has grown into a source of income and opportunity for creators and their families, and we couldn’t be more encouraged by its success. As our community continues to flourish, we are committed to fostering even more ways for our creators to earn a living by inspiring joy and creativity.
This is TikTok’s first real attempt to reward creators who make the platform a very popular place.
Considering that TikTokkers have been fleeing the platform en masse lately, either due to national security pressure (in the United States) or a total ban (in India), the platform needs to attract creators again.