Strauss Zelnick, the CEO of Take-Two Interactive, during the Bernstein Annual Strategic Decision Conference, officially spoke about Google Stadia, which in case you just came out of a cave, we remind you that it is the gaming platform in the company’s cloud. Although the mobile App reveals that it has exceeded a million downloads, at the moment of truth the impact generated by the platform is much less than what Google expected, which has led to even giving away two months of access to Stadia Pro to anyone, or to the developers start giving their opinion.
In this way, Strauss indicated that he feels that the company ” committed too much ” to what its technology could offer, but hopes that in future streaming platforms will be profitable:
“Streaming technology is upon us. Stadia’s launch has been slow. I think there were some over-promises about what the technology might offer and some disappointment from consumers as a result. Every time distribution expands it potentially expands the audience, so we supported the launch of Stadia with three titles initially and will continue to support high-quality streaming services as long as the business model makes sense. Over time I think streaming will work …
The belief that streaming was going to be transformative was based on the view that there were many people who really had an interest in interactive entertainment, who really wanted to pay for it, but just didn’t want to have a console. I’m not sure that was the case. “
Although he acknowledges that Stadia has not generated great popularity, they will continue to nurture the cloud platform with new games, although he makes it clear that this will be the case as long as ” the business model makes sense “, and that is when the truth, recognizes that those predictions that there were many people who were really interested in playing by streaming were not entirely correct.