Strauss Zelnick, CEO of Take Two (one of the companies with the highest turnover in the world of video games), believes that gamers pay less than they should for video games. These statements have been made at the last shareholders conference that the company has given to update all investors. Due to the controversy that arose a few months ago about the price of games and the more than inevitable price increase to € 80 in Europe , Zelnick has done his bit, making it clear what strategy his company is going to follow.
“Production costs have risen two or three hundred percent … the price we set for NBA 2K21 for the next generation reflected the fact that there has been an increase in prices on the market since 2005, “ said Zelnick in a statement picked up by Twinfinite.
Everything indicates that PS5 and Xbox Series X | S games will be more expensive
Even so, players do not have to think that all 2K games will see their price increased, as in the case of NBA 2K21, that to buy it in the new generation and the current one you have to get a special edition or buy only one next-gen edition priced well above the current generation regular edition. ” Pricing is determined title by title, “ Zelnick clarified. In fact, a good example of this statement is the fact that Borderlands 3, a game published by 2K (a subsidiary of Take-Two), will have a free update for PS5 and Xbox Series X if we already have the game.
Zelnick ended his speech by saying about the price increase that at Take-Two “we think it makes sense and we think consumers are fine as a result. “