During the recent Corporate Stretegy Meeting, Sony CEO Kenichiro Yoshida spoke at length about the strategies that the company intends to implement for the PlayStation brand . Sony’s aim is to make PlayStation even more social and bring its IPs to mobile, in order to further exploit “the biggest achievement ever in the DTC (Direct-to-Consumer) segment”: PlayStation Network.
“The biggest achievement we have achieved in direct-to-consumer services (DTC) is the PlayStation Network, which is continuing to grow organically with no outside investment,” Yoshida said. The CEO pointed out that the PS Plus network and subscriptions have been steadily increasing since the launch of PS4. And the arrival of the PlayStation 5 has accelerated things even further.
To continue expanding the PlayStation community, Sony wants to expand into the mobile market and the social space, both of which are “indispensable for the development of the PlayStation community.”
“In addition to what we already do for anime and games, what we do in the mobile and social spaces will be crucial to expanding the world of people we serve. I believe this is imperative for the development of the PlayStation community.”
“First, I’ll talk about the furniture,” Yoshida said. “We are already rolling out our anime-related IPs in the form of mobile games. Fate / Grand Order (FGO) is a great example of what we want to do. FGO has become a hit in China thanks to our partnership with Bilibili. We will continue to publish more and more mobile games based on our anime IPs around the world. And we will focus further on distributing intellectual property from PlayStation on mobile devices too.
In addition, the console will have to become more social: “One of the next big challenges for Sony is to make PlayStation more social. Our efforts in services, mobile and social arenas are crucial to expanding the world of Sony and this is especially true for PlayStation.”