If Xbox has been riding a rather positive wave since the announcement of the Xbox Series X and S, one point has attracted a lot of criticism in 2020: communication. The community obviously remembers the first event in May, but especially the failure around the Xbox Games Showcase in July. To overcome this recurring flaw, Xbox has recruited a new communications director: Seth Schiesel.
Interactive entertainment is the world's most dynamic industry. And gamers are a force for good.
That's why I am so thrilled to join Team Xbox as Director of Executive Communications. Together, we will continue to extend the joy and community of gaming to people everywhere.
— Seth Schiesel (@SethSchiesel) March 2, 2021
The now former journalist previously worked for The New York Times or the tech-oriented journal, Protocol. It has thus, over the years, ensured the coverage of the gaming world as a whole, without being limited to Xbox. Better, the man was also able to direct various video game events, and in particular the Gamelab Live where he had interviewed Phil Spencer in 2020. A profile very oriented press and influence and this is undoubtedly what generated the interest of the American firm to recruit Seth Schiesel.
Thanks to his training and his career as a journalist, Seth Schiesel will undoubtedly have the mission of ensuring relations between the Xbox branch and the various media, press, trade fair and influencers included. With such a career, the new communications director has indeed the experience and the network necessary to offer Xbox the best possible postures vis-à-vis them. It is therefore not so much to ensure direct communication campaigns via TV advertising or billboards that Seth Schiesel arrives today within the company but rather to promote the brand among influential relays. A space where there will be a lot to do, both to improve the space occupied and to make the most of the innovations and services offered to players.
If his arrival will allow the green brand to increase its impact with the press and influencers, we do not yet know exactly how the former Protocol reporter will fit alongside Aaron Greenberg, Phil Spencer and Larry Hryb. They hastened to welcome him with open arms to the team and we obviously wish him every success in his mission.
— Phil Spencer (@XboxP3) March 2, 2021