Riot Games today announced drops, the latest digital product to become part of the League of Legends esports broadcasts. Designed to make epic plays even more exciting, this new feature will reward fans with in-game items and other promotions when key moments occur in competitive matches. During official broadcasts, there will be specific moments that trigger drops, allowing viewers to grab digital items or promotions from regional and global League of Legends partners. Fans can take a look at the drops they’ve collected on the Watch.LoLesports.com content page.
They will launch in June for the 2020 summer split and will initially support games from the most popular regional leagues: the North American LCS and the European LEC. They will also be available for the upcoming League of Legends 2020 World Championship. Drops will only be available through Watch.LoLesports, the viewing portal created by Riot Games for fans of League of Legends esports. In the 2020 season, global and regional partners, including Mastercard, State Farm, Alienware, Kia, and KitKat, will be part of the drop program to award rewards to viewers.
“Celebrating exciting moments is essential to the fan experience in any major sport. Drops allow us and our partner brands to expand out of the arena to connect with the millions of fans around the world who connect to watch LoL esports, “says Naz Aletaha, director of global esports collaborations for Riot Games. “Decisive plays can now deliver real-time rewards, allowing viewers to recall the best moments from competitive League of Legends games.”
Luke Cudney, Team Leader for Digital Product Engineering Esports, says: “Riot Games is continually striving to innovate regarding the League of Legends esports viewing experience. Drops will now be part of a broad digital offering. They will serve to celebrate epic moments and create direct, immediate and meaningful connections between fans, professional teams and collaborating brands Over the past two years, we have launched countless products that have evolved the way fans see and interact with esports. “
Among these products are the Summoner’s Rift banners, viewing missions, and Watch.LoLesports.com, the viewing platform created by Riot Games where you can view live statistics, schedules, and on-demand videos of the games from 12 regional leagues and global events.
The LCS and LEC 2020 Summer Split will kick off on June 12, 2020, with MAD Lions taking on G2 in Europe and Cloud9 against FlyQuest in the Friday Night League debut. Throughout the summer, more than 100 teams from around the world will compete in the 12 regional leagues to qualify and participate in the 2020 World Championship and thus have the opportunity to win the Summoner’s Cup and the title of the best League of Legends team.