PlayStation plans to maintain its current plan of mixing its sequels with several new franchises during the PS5 generation.
During the generation of the PlayStation 4, an interesting strategy could be noticed from their studies. Several of these were dedicated to making completely new properties, such as The Last Guardian, Ghost of Tsushima, Horizon Zero Dawn, or Days Gone. On the other hand, others made sequels to already successful franchises, such as God of War, Spider-Man, Uncharted 4, and Infamous Second Son. This mixed strategy brings both the possibility of new hits and the guarantee of games with millions of fans. Now, Jim Ryan’s comments suggest that this strategy will continue for years to come.
Jim Ryan, CEO of Sony Interactive Entertainment, decided to comment in an interview with GQ about the company’s philosophy regarding its exclusive games. He was asked about how Sony decided which direction to go. Thus, Ryan commented that:
The thing with these big games is that they need a box office at launch. They cost over $ 100 million to make and in order to do that and bring new properties to market – which is a very risky thing and we did four times in the PS4 generation – you have to have a box office launch … we looked at the balance of new franchise deliveries loved like God of War and surprise with new IPs like Horizon Zero Dawn and Ghost of Tsushima.
Of course, this “risk” has resulted in success after success. Each of these properties had positive results and at least they managed to recoup their investments. There is a risk if one of these goes wrong, but the company will not run into business failure. Regardless, the numbers for Horizon and Ghost of Tsushima are pretty impressive. They reflect that, within everything, if there are companies that have the possibility of designing new properties.