How do you explain the improvements to your next-generation console to a regular user? Phil Spencer has shared the difficulties he is having through YouTube and television ads the characteristics of the new Xbox.
“One of the things that I have talked about publicly … but that is difficult to understand is the way it feels to play video games in a box where the frame rates are higher or the frame rates are more stable. fluency of it, showing it on video is just impossible. How do you show how something feels? We’re getting to a point where the feeling of immersion you get through fluency and whatnot is now on par [in importance] of the visual capabilities that we have. How do we share that with people in this kind of world? “