CD Projekt Red does not manage to recover at all after the release of Cyberpunk 2077, what is the meaning of this?
Cyberpunk 2077 had a release that, to be as nice as possible, was very chaotic. CD Projekt Red was on top of the world for five years, as The Witcher 3 made them international superstars and their expansions only increased their status. CDPR became the face of video games for a long time from the eighth generation of consoles. However, all the hopes of the entrepreneurs were not in continuing The Witcher. No, it was a strange open-world game based on the Cyberpunk genre. Almost 30 days have passed since the launch of Cyberpunk 2077 and the company’s stock continues to suffer.
How will they be able to raise these numbers? One option would be to launch multiplayer content to raise its value once again, but this does not seem very likely. The same owners of the company have commented that they have to fix the game before trying to sell a new product. It should be noted that CD Projekt Red shares have fallen by at least 40% since the launch of Cyberpunk 2077. No one should be happy with that.
This multiplayer will most likely be released eventually, but we’ll have to wait for more CP2077 patches to be made and players to forget about the controversy a bit. Silence could be a fundamental tool for CD Projekt.
It’s not an issue that CD Projekt Red can’t recover from, as companies have risen from blows like these in the past. The issue is that they have to find out how they can clean up their image, because disappointment is a difficult stain to erase. 2021 will be a fascinating year for Cyberpunk and we will see what they are willing to do to change their history.