China has one of the main markets in all areas and video games are no exception. Although much of the market in that region is dominated by mobile phones and PCs, there is also a place for consoles, of which the PlayStation 4 is ahead, but apparently, it will not continue like this for long, as forecasts indicate that the Nintendo Switch will become the most important console.
The above is according to estimates by Niko Partners (via GamesBeat ), which report that the console market will reach a value of $ 2.15 MMDD by 2024. In 2019 the total of console players reached 11 million and it is expected that the figure to be 19.1 million in 2024.
Until today, the console sector has been dominated by the PlayStation 4, but according to the forecasts of Niko Partners president Lisa Cosmas Hanson, the Nintendo Switch is fast approaching and the firm expects it to exceed sales of Sony’s console. , which has always been very popular even during the console ban that occurred from 2000 to 2014 due to gray market imports.
MOBILE PHONES CONTINUE TO DOMINATE THE VIDEO GAME MARKET IN CHINA
Despite the high numbers of the console market, you should know that software sales only represent around 1% of video game software profits in China, which is largely dominated by PC, but mainly by mobiles, which in after 5 years the time invested in these devices increased from 39.1% to 65.3%.
To give a better idea of the video game situation in the region, suffice it to say that 99.6% of the players in this region have a mobile phone, 56% have a PC, 46% a laptop and only 17% own one. console.
That said, Cosmas Hanson also refers that none of the next generation consoles will be present in China this year officially, but it is expected that some players will acquire it through the gray market. Thus, everything seems to indicate that the Nintendo Switch will be the most popular console in the following years.
What do you think of the video game situation in China? Tell us in the comments.
Since we are talking about the Chinese video game market, we inform you that the industry in that region is also growing and having important results all over the world. The most recent example is Genshin Impact, which caught the attention of Western players and has generated incredible returns. Also, a few months ago we heard about Wukong: Black Myth, a title that made a great first impression in the West.