After acquiring Bethesda just 2 months ago, Microsoft is apparently in talks to buy some Japanese studios.
As reported by Bloomberg, “Several Japan-based game developers, small to large, said that Microsoft approached them to buy their businesses .” The developers in question preferred to remain anonymous, but this is coupled with a statement made by Xbox CEO Phil Spencer when he said that “it would be nice if we found an Asian studio, in particular a Japanese studio.”
As of today, Microsoft is not in a very favorable position in Japan. According to Famitsu, only 0.1% of console sales this year in the Asian country were for Xbox One. However, this could change with the arrival of the new Xbox Series X / S and Game Pass. Let’s remember that Japan is not just any country in the industry since currently, the third-largest video game market in the world is there.
The report concludes by mentioning that despite the growth of China and the United States in the video game market, Japan is still the largest according to per capita spending. This surely is the most attractive for the company that already acquired Mojang, Double Fine Productions, inXile Entertainment, Obsidian, Bethesda, etc. According to the CEO himself, Satya Nadella, the company is still thirsty for more.