Jim Ryan believes they have helped the number of female gamers grow in many regions and have seen the results throughout the generation.
The role of women as the main character in video games is still very small in relation to male participation in main characters; however, during this generation, we have seen an incipient growth of female leads with more prominent roles. From the point of view of Jim Ryan, CEO of PlayStation, the company’s work on improving female representation within video games has helped to bolster the female demographic within PlayStation’s community.
More women played PlayStation video games this generation
“A lot of the work that we’ve done with female protagonists in gaming, we definitely see that resonating and resulting in the increased presence of the female demographic within the PlayStation community,” he says. In this way, the presence of characters such as Aloy (Horizon: Zero Dawn), Ellie (The Last of Us) or Chloe Frazer (Uncharted), among others, has allowed a greater number of consumers of consoles and video games in other regions PlayStation, is drawn from his words.
“And then there’s obviously geography. The PS4 generation saw us make huge strides in Germany and the Middle East, and I think there is further progress to be made in both of those areas. But equally, I think Asia — outside of Japan — has huge potential for us. And Latin America has huge potential for us.”, he comments, as does Latin America, where the PlayStation brand still has great room for improvement. On the one hand, in Latin America, there is the problem of taxes on electronic products, which raise the price of consoles to levels that incapacitate the middle class for their purchase; on the other, Asia, where Nintendo Switch currently has a very high market share.
Ryan has not gone into assessing the role of the female protagonist in video games in matters of social or political equality, but rather his argument has revolved around the growth of his business area.