They have been warning for a long time and at last, it will become a reality: the monetization also reaches IGTV on Instagram. The platform has confirmed that starting next week it will begin to share income with creators through ads on IGTV, in addition to incorporating badges that viewers can buy on Instagram Live. We give you all the details.
IGTV ads, a new way to earn money
Just yesterday we told you how to earn money on Tik Tok and see where we should do the same today with this new Instagram program. The postureo par excellence social network has confirmed that it will finally start its new monetization plan next week, allowing it to generate new revenue through IGTV ads. It is a possibility that we have been waiting for many months and that a few weeks ago was made much more visible through leaks that showed what the management interface of this income program would be like.
At the moment only 200 creators of the platform, approved by the social network, will start using the ads on IGTV, all of them being English-speaking. Among them are from very powerful brands like Sephora or Ikea to famous people like the singer Lele Pons. If all goes well, of course, this quota will be expanded so that many more influencers can join the program with which they can receive a shared percentage of 55% of advertising revenue. The agreement with Instagram will imply some special conditions in a use policy in which, for example, the use of profanity will be monitored. Thus, it is intended that the ads are always associated with images that are never inappropriate by the creator.
To ensure that everything is done “well” in fact, there will be a team that will be in charge of reviewing all IGTV videos one by one before approving the monetization, at least during this first launch phase. The idea is that the comments are also monitored so that the situation does not get out of hand (as has once happened on YouTube).
And at the user level, how does it affect? Well, to start with, the ads will only appear if you enter an IGTV video (never in the previews we see in the feed). These can last up to a maximum of 15 seconds and during them, you can slide your finger up to access the brand’s website. In the future, ensures the director of operations of Instagram, Justin Osofsky, to The Verge, could also introduce the option of “skip ad” as on YouTube, although these are additional options that will be testing this year, without anything confirmed.
And, beware, because it is not the only novelty that Instagram brings under your arm in terms of making money. It turns out that we will also see from now on the so-called badges, which the creators will be able to sell … and the users will buy, of course. There will be different “levels” and therefore prices, and once purchased, they will always appear next to your name when you comment on an IGTV video of the creator on duty. Advantage? Well, you become a kind of “VIP” fan, your comments will always come out on top and the creators will also see who has the insignia.
There is no doubt that Facebook, the mother of Instagram, is working intensively on monetization and new ways to generate income. Very recently, the new stores were announced, accessible from Mark Zuckerberg’s social network and from Instagram itself, and now this possibility is confirmed, long-awaited by those who use the platform as a business tool – in many cases, it is almost their way of life.
We will see if it is possible to make a balanced use and the IGTVs do not become impossible to watch videos with so much “Ad” …