These days the trial between Epic Games and Apple is taking place, a legal battle over the Fortnite case and the percentage of profits that development studios that publish on the App Store must take. And the reason why the battle royale has not been available for months in these systems, in a crusade between both parties. Beyond that, among the documents presented are some very interesting reports about the Epic Games Store.
Since the digital store was released, the main bastions to attract new users have been two. On the one hand, the policy of giving away one or more games every week, without asking for anything in return. And on the other, the temporary exclusives of some important releases. Moves that cost Epic Games a lot of money; That is why the company has presented millionaire losses. Although it falls within the expected with respect to the strategy they have marked. Now, we have been able to know the figures related to the exclusivity agreement at the launch of Borderlands 3.
Also notable: Epic paid Take-Two $146 million in advances for PC Borderlands 3 exclusivity ($115 million for the game + marketing + one-off fee) and recouped the minimum guarantee part ($80mil) in just the first 2 weeks. pic.twitter.com/3YThZuy5pJ
— Simon Carless (@simoncarless) May 4, 2021
Simon Carless, former editor of Gamasutra, has been the one who published the data indicating that Epic Games paid Take-Two a figure of 146 million dollars for the exclusivity of Borderlands 3. Segmented at 115 million for the game itself, plus marketing expenses and fees. The information also indicates that Epic recovered 80 million of the investment, more than half, during the two weeks after the premiere of the game.
Epic Games Store policy
In addition, the report reflects other more than interesting data, such as that of the million and a half Borderlands users, 53% were new to the Epic Games Store , achieving the firm’s goal of bringing the digital store closer to new users with the objective to reduce interest in other platforms such as Steam, GOG or Windows Store.