Cyberpunk 2077’s various delays led to its shares falling by 25%, due to turbulent months for the company.
One of the biggest and most anticipated releases of the year is Cyberpunk 2077, an action role-playing game. Popularized globally by the legendary success of The Witcher 3: Wild Hunt, CD Projekt Red is now a behemoth. And Cyberpunk will be the moment in which they test if they are able to continue what they started with The Witcher. Many were excited that the title was going to be released in November of this year. However, CP2077 received a noticeable delay of 21 days.
And this cycle of delays has hit the developer’s numbers.
CD Projekt Red peaked on August 27, priced at PLN 461 per share. What motivated this peak? A smartphone game from The Witcher made in the style of Pokemon Go. To give you an idea of how they have fallen, today its shares are at 331. This represents a fall of 25% and its market cap of 9.6 billion euros fell to 7.2 billion. That’s right, more than 2 billion euros disappeared into thin air. It makes sense since CDPR has seen changes in its image in recent months. At its peak, the franchise was associated with The Witcher and an implied image.
However, it is impossible to ignore the constant statements of his former workers. Nor can they ignore that the game has been delayed several times. And each delay represents further exploitation of its own workers. What if they delay the title a fourth time? All of the CDPR hype, all of its recent success and impressive numbers hinge on Cyberpunk 2077. If this title were to get a lukewarm release, conditions for the company could be very, very dangerous.