In 2020, an HMD executive hinted at a partnership between the company and the latest James Bond movie to showcase Nokia’s latest smartphone, which was from 2019.
The 007 film “No Time to Die” was originally going to be released in theaters in April 2019 until the departure of the film’s original director and co-writer Danny Boyle caused delays, which were further exacerbated after the start of the COVID-19 pandemic.
The film’s release was scheduled for April 2021 until a more recent delay was announced.
The newspaper The Sun explains one of the reasons for the last delay of the film. It appears that product placement agreements with different brands for the film, which was shot in part in 2019 and through 2020, included technology products such as Nokia smartphones.
By the time the film opens in 2021, it would appear that Daniel Craig and all the other cast members were wearing products released years ago. That’s not really the goal of brand deals.
Big tech companies want stars to come out with their new products to help promote them and sell them to fans. This means that some of the scenes will have to be edited or shot again.
The smartphone Nokia Nokia 5G 8.3 would appear in the film, but the placement of this product along with other products of Adidas shoes, champagne Bollinger and Omega watches past years give the impression that the protagonists carry outdated products.
The Nokia 8.3 was announced in September 2020, so it is already somewhat out of date for James Bond – assuming that the refined James Bond chose a Nokia smartphone.
We do not know which Nokia device will replace the Nokia 8.3 5G that was originally going to appear in the film. The Nokia 7.2 launched in September 2019 made its appearance in the official trailer for the film and the new Bond trailer shows the Nokia 8.3 5G.