Several analysts predicted that the iPhone 12 would produce a sales supercycle and Apple has confirmed that this is indeed what has happened during the quarter corresponding to Christmas 2020.
In response to a question during the latest quarter results presentation about how Apple is seeing consumers switch or upgrade the iPhone, CEO Tim Cook shared some interesting details about iPhone sales.
Cook has said that both the number of users who switch to iPhone and those who renew their iPhone increased from last year.
More specifically, Cook said there has been “the largest number of iPhone renewals in a quarter.”
CFO Luca Maestri and Cook said they believed there was a certain amount of pent-up demand for the iPhone 12 family, as it is the company’s first phone with 5G support and some people have likely been withholding their iPhone upgrade. until very recently.
At the beginning of the call, Maestri also mentioned that they are very happy with the sales of the iPhone 12, particularly with the customers who opt for the iPhone 12 Pro and iPhone 12 Pro Max models.
Apple made a whopping $ 65.6 billion in revenue from the iPhone in its Christmas quarter, and total revenue reached a record $ 111.4 billion. It wasn’t just the big iPhone sales that produced astonishing results, but the iPad, Services, and other products had equally impressive results.